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Since 1996, Flavour Factory has been shaping the Greek market, bringing top international brands and authentic flavours to every Greek home. With leadership in FMCG and Ethnic Foods, we connect global innovation with the needs of the modern consumer, creating experiences that truly stand out. With a passion for quality and dedication to our partners, we transform brands into success stories that stand the test of time.
Founded in 1996, Flavour Factory quickly established itself as a pioneer and key shaper of the Ethnic Food category in Greece. With deep market knowledge and a strategic approach to brand development, the company has created strong and long-lasting partnerships with leading international brands. Through targeted launches and continuous commercial support, it has been instrumental in the penetration and growth of these brands in the country.
Utilizing its extensive nationwide distribution network, Flavour Factory offers a stable, consistent and efficient presence in more than 2500 retail outlets, consistently supporting its partners and ensuring excellent performance in all product categories.
In 2014, the company made a strategic leap towards vertical integration and production, creating a modern rice cake production facility and introducing the proprietary Crispy King brand. Thanks to careful strategic positioning and effective market moves, by 2018 Crispy King had gained significant market share and high brand awareness. This success highlighted Flavour Factory not only as a leading distributor, but also as a competent brand builder and quality producer, with the expertise to turn any idea into a commercially successful product.
Today, Flavour Factory continues to evolve the Greek food market with dynamism, reliability and strategic insight, offering brands that inspire trust, quality and real value.
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Headquarters - Factory:
Odos 16, P.O.T. 39B Phase C VIE-TH
Thessaloniki 570 22 P.O.T. 1274
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