Flavour Factory’s new partnership with Optimum Nutrition ON!
Flavour Factory, building on nearly three decades of strategic partnerships with leading international brands, is taking the next step by adding Optimum Nutrition to its already strong portfolio.
The Optimum Nutrition, founded in 1986, is today considered one of the most recognized names in sports nutrition worldwide, with a full range of products covering every stage of performance.
The company’s philosophy is based on strict quality standards, in-house production, and continuous testing of raw materials and finished products, so that every“scoop”meets the expectations of consumers seeking the gold standard in their nutrition.
As part of the partnership between Flavour Factory and Optimum Nutrition, the Greek market now has access to a range of targeted products:
ON 100% Whey Gold Standard: The world’sNo. 1 best-selling whey protein powder, with a high protein content, low in sugar and fat, ideal for muscle recovery and supporting daily protein intake.
ON Gold Standard Pre-Workout: A pre-workout drink containing 175 mg of caffeine from natural sources, 3 g of creatine, and active ingredients such as β-alanine and PerforMelon®, which support energy, focus, and peak performance during high-intensity workouts.
ON Micronized Creatine: Creatine monohydrate in a micronized, fine-grained form that dissolves easily, helping to increase muscle strength and performance during interval or high-intensity exercise.
ON Electrolyte Lemon Flavor: A refreshing electrolyte powder that replenishes essential minerals, supports hydration and proper muscle function, and helps reduce fatigue during and after exercise.
OPTIMUM NUTRITION Protein Bars – Marshmallow Crunch & Peanut–White Chocolate: high-quality protein with no added sugars. Delicious, crunchy, and nutritious snacks for energy and balance throughout the day.
The Flavour Factory Partnership – Optimum Nutrition partnership is not merely the addition of yet another brand, but a strategic move that aligns with Flavour Factory ’s vision of bringing leading brands with genuine depth and history to the Greek market.
Flavour Factory ’s experience in distribution, its strong presence in retail networks and specialty channels, combined with Optimum Nutrition’s global recognition and market presence, create a partnership that delivers significant added value for the market, industry professionals, and the end consumer.
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